With a background in Industrial Engineering and an MBA in Business Administration, Artur has over 25 years of experience in the wellness sector. In his role, he has led Aquavia Spa 's evolution toward a model based on a direct relationship between manufacturer and client, promoting personalization, design, and adaptability as key differentiators. His strategic approach connects technology, design, and well-being to develop new ways of understanding hot tub , both in terms of the product itself and the user experience.